Alex Dey, the recognized expert in sales expert coach says that every entrepreneur should develop three important skills: “know buying, knowing how to sell and buy to know.”
See Part I of not start your business, if you have not read this.
I would say everyone should actually develop those skills because surely will need sooner or later in life. Now, the problem that stifles many entrepreneurs when They rush to start a business impromptu is precisely lack these important skills and realize until you are in such a complicated situation which is very hard to leave.
If your intention to start a business are serious, then you must learn to sell. It is essential. Of course some people bring this naturally, but others need to learn and develop. Knowing sell will save you a lot of grief when still head tomorrow sellers have your job because you always know how everything works.
You do not like to sell? Then I will give you only two alternatives: either you learn to sell or hire someone in the company to do it and whose work is just that: to ensure that the money reaches the business. Bring business. And that will keep your business alive.
The greatest sin of an entrepreneur is to buy lightly. Do not know how to negotiate, not to find the cheapest or the most convenient treatment for the company is competing with a total disadvantage.
Knowing buy is not easy, in fact requires great skill and ability for the business to start even since you’re making the purchase.
Well, when you grant credit when you have creditors and you need cash flow to your business running, then you need auxiliarte of this important skill: knowing collect
Many entrepreneurs are frozen when they have to take that phone and call your customers to require a late payment. Often resort to confrontation or even the losing end customer rather than negotiators and achieve its objective which is to recover payments.
Starting a business is exciting, it is a wonderful adventure and it can give you great personal and monetary satisfaction. But you need to learn and develop. Remember that your business is you and the better prepared you are, the better the results. Soon the next part …