Marketing

4 Essential Tips for Designing an Outdoor Banner

Outdoor Banner

So you need an outdoor banner and you need it soon. You want to promote your event, or you want to showcase your store. You need an effective outdoor banner that will really draw people to your event or business. But how do you go about creating an outdoor banner when you have little design experience? If you want to create an outdoor banner on a small budget, take a look at the following tips:

  1. Know Why You Want a Banner

It is essential to first decide exactly what you want your banner to achieve. Since you do not want to spend a lot of time and money on an outdoor banner that does not meet your needs, you must first actually discover what your needs are. Do you want banners for exhibition stands? Do you want a banner to advertise a sale you have next week? Do you want to showcase a specific part of your store? Start the design process with a clearly defined purpose and it will make your life a lot easier.

  1. Think About Size

Outdoor Banner Printing and design is easier when you know what size banner you are working with. Start with the size and design into it. Think about where you will be hanging the banner and therefore what you need to write on it and how large the lettering needs to be. Think about how much information you can fit into the space – keep in mind that it is always going to be better, when you are designing an outdoor banner, to keep the amount of information to a minimum. People only have a very limited amount of time in which to read and react to an outdoor banner.

  1. Look at Colours

Colour is an essential part of your banner design and the right colours make all the difference to the end effect. You obviously need to stick with the colours that you already use in your business, but you also need to consider how easy it is to read text on different coloured backgrounds, and whether you have too many colours in one space.

  1. Pick a Great Font

Font is also important when it comes to banner design. Definitely stay away from any fine and intricate fonts that would be better suited to brochures or websites. You want fonts that command attention, and which are easy to read. Some fonts will be perfect for your brand and your message but will be completely lost on an outdoor banner. Choose carefully to make sure that your banner is noticed by the people you want to attract.

 

Image courtesy of Stuart Miles / FreeDigitalPhotos.net

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