In order to edit a business video and make it look professional, it is important that you ‘cut’ it well. Although a ‘cut’ is really just a transition from one clip to another, the way in which it is set up will affect the flow of the video.
Make no mistake there are many different types of cuts and techniques that you can use when editing a business video, but out of the lot of them you should focus on 3 in particular:
- Cut on action
The cut on action is a type of cut that transitions from one clip to the next that contain the same action (i.e. movement). Because the viewer will be focused on the action that is taking place in the video, the cut itself will appear smooth and it won’t be that jarring.
In most cases the cut on action is used with the same action that starts in the first clip and continues in the second. However in some cases the continuation of the action is implied, such as showing a hand moving towards a doorknob and then cutting to a clip that shows the door opening.
- L and J cuts
The L cut is used to transition the video from one clip to the next, but still play the audio from the first clip for a few seconds. Conversely the J cut is used to start playing the audio from the second clip first, before transitioning to it a few seconds later.
Both these cuts can be used in similar fashion – to keep the flow of a conversation going. That is particularly important in some types of business videos that involve two characters in a discussion, an interview, and so on.
As its name suggests, a cutaway is a type of cut that transitions the video away from the main scene and to a completely different setting. It is normally used to show elements outside of the main scene, and to add context to the video.
In business videos cutaways are frequently used to help visually convey information when needed. However the timing of the cutaways is crucial – as if it is too long it will interrupt the flow of the video, whereas if it is too short viewers won’t be able to absorb the information.
The best way to develop a better understanding of each of these types of cuts is to try them out and experiment with them. All you need is a video editor to get started, and for example you could use Movavi Video Editor (https://www.movavi.com/videoeditor/) to easily cut together clips.
In time you may want to explore other types of cuts as well. With each type of cut you should be particularly aware of how it affects the flow and pace of your video, and whether or not it will be jarring for viewers. As time goes by you’ll find it easier to pick out the right type of cut to use in your business videos.