Technology

Roll-up banners go digital

digital banner

If you are thinking of getting a mannequin or a roll-up banner, think again. With everything in the world going digital, an LCD kiosk is the new way to sell your product. You have certainly come across massive stand-alone screens in malls that run ads 24/7. These are the “new roll-up banners.” LCD screens are a popular advertising platform for many businesses and even big names in the fashion industry like Chanel are using this marketing avenue. Instead of having mannequins dressed up in fancy suits or dresses, a clear high definition image or video of an actual model works better.

The product range that can be advertised on LCD display screens is wide. From food to fashion, anything can be put up on these screens. Placement is everything when it comes to LCD standalone displays. In malls, you will find the booths in high traffic areas like the entrance of the mall or a big retail store. You can even find it in the aisles of a retail store next to a promotion product. Popular stores have them just outside their establishment to reel in clients and customers.

Types of LCD displays

LCD displays come in different shapes and sizes. The standalone rectangular set up is popular in malls and retail stores. The kiosk has a single display option and a double display option. The single display kiosk is best placed next to a wall or the entrance of a store while the dual display is ideal for open space where human traffic is multi-directional. The size of LCD screens range from small displays to large 72-inch displays. There are floor and wall-mounted options available depending on the location, size and type of LCD digital signage.

Besides malls, LCD monitors can be used in airports, railway stations and other points of sale like gas stations. These screens not only advertise products but also provide information to the public. In airports, LCD monitors display an overview map of the airport to assist travelers navigate the premises. Railway stations use the LCD screens to display departure times and arrival times for different trains.

Protection is key

Most LCD monitors are fitted with LCD enclosures. Considering the kiosks are in public and exposed to the elements, protection is crucial. These enclosures prevent water damage on the LCDs. They cover the displays so that no spills find their way to their electrical components. Moreover, physical damage to the LCDs is averted by using the enclosure. The enclosure is an armor against thieves, vandals and the weather. It comes with a sturdy chassis to make sure it’s impenetrable. The glass over the screen can be toughened with polycarbonate if requested.

To advertise in public, in a completely unmanned location, LCD monitors in enclosures are the best option. Once mounted, theft, vandalism and electrical damage from the weather become a thing of the past. The kiosks are a risk-free advertising and branding solution with a good return on investment.

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