Create or increase awareness of the population with respect to the interpretation of the concept of sustainable tourism and the experience of its application in the business world, rescuing values and historical legacy that have lost wrapped in the monotonous routine that brings modernity.
Renew identity and sense of belonging to our culture through the creation of tourist routes that allow the return to life of ancestral ways.
Increase the economic development of the region through the staging of the rural population is being included in the implementation of tourism activities.
Show tourists the wealth of our culture our landscapes and the great kindness of our people.
Background: The ambiguous paradigm of Sustainable Development
Progress towards sustainable development has become one of the main challenges for society and the economy of the XXI century. There is no single definition of sustainability or a single valid approach, since the versatility of the idea of sustainability impossible to find an accepted by all social partners in all different contexts concept.
It is precisely this ambiguity of the concept of sustainable development that consists in part its strength as a new paradigm. Similar to the concepts of freedom, equality and solidarity, sustainability qualifies both described as reality, and not only explains the “being” of things but their “should be”.
Regardless of your particular interpretation, the concept of sustainable development contains a legislative proposal regarding the current development model and what we mean today by welfare. Sustainability therefore involves a process of change, which ultimately depends on the will and social values to get rid of existing inertia and carry out the necessary changes in the systems in which they operate agents.
In this sense, this paper aims to contribute to the current discussion to operationalize sustainable development.
We will take some notes of discussions and forums held in the municipality that have contributed to the continuous improvement of the supply of tourism and hotel sector and increasing life expectancy and health of the rural population that makes up the municipality.
Colombia is strategically located as an intermediate point between North America and South America, and within it the only country with coasts on both the Pacific Ocean and the Atlantic. This geographical position allows easy access to the North American, European, Latin American, African and Asian markets. The location and Colombian geography, with vast plains and mountainous areas, which are an extension of the Andes, explain the great climatic diversity and abundance of natural resources. In fact, Colombia owns between 14% and 15% of the world’s biodiversity, second after Brazil, occupying only 0.77% of the earth’s surface.
It is the fourth largest producer of water in the world. In geography there are 4,500 micro basins, 1,200 rivers, 1,600 lakes, 1,900 swamps, extensive river valleys, the highest coastal mountain in the world, the wettest place around the globe, all climates and ecosystems, much of the Plains Orinoco, and two oceans, the second country with a coastline on the Caribbean, with an extension of 1,600 kilometers and 1,300 in the Pacific. As a sign of that wealth has 9,325,859 hectares declared as National Parks, representing 9% of the national territory; of these approximately 1 million hectares have ecotourism potential. It also has five Biosphere Reserves declared by UNESCO.
The country has numerous areas of regional development. It is organized as a decentralized republic divided into thirty-two departments. These departments are distributed into five distinct regions in terms of geographical location, activities and customs characteristics, which are: the Andean region, the Caribbean region, the Pacific region, the region of the Orinoco and Amazon region. One of the main assets of Colombia is its human capital.
As a result of the expansion in education coverage, the Colombian labor is considered as the best within the Andean Community and among the best qualified in Latin America for management positions and operational.
The illiteracy rate among adults in Colombia, 8.7%, is one of the lowest in Latin America after Argentina, Chile and Venezuela and also among the most equitable between men and women, along with Argentina and Brazil. Colombia has the second largest population in South America, a capital city with 8 million people, 22 cities with more than 1,000,000 and 8 with more than 500,000. Colombia has a population of 44 million people, growing at 1.8% annually.
It is the third most populous in Latin America and the second in South America. It also is the second country in America where people speak Spanish and part of the population has an average knowledge of English. 90% of the population is under 50 years and 78% are of working age.
In the field of tourism education, Colombia is Latin America’s leading countries at the same level as Mexico and Argentina that are distinguished in this topic. It is worth noting the academic structure of the various professional, technical and technological levels, where you have structured programs for 30 years, who are constantly adapting to the needs of the sector.
Colombia has 204 academic institutions including tourism programs: 155 49 formal education and non-formal education programs; of 155, 79 correspond to university education, 28 technology training programs and 48 technical training programs.
Colombia has been characterized as one of the Latin American countries greater stability and economic strength. Its economic performance has been efficient, characterized by having macro variables controlled, excellent record debt payments and seventy years of positive economic growth. It has advanced a process of opening up and modernization, whose main objective is to internationalize its economy. Have been removed existing restrictions on foreign trade and the procedures have been simplified in order to make more flexible and expedite the necessary steps in this process of integration.