With the trucking industry facing a shortage of drivers, it’s essential to attract recruits. Fortunately, there are many ways to improve your recruitment strategy and find the perfect driver for your fleet.
One of the best ways to do this is by building a solid social media presence. Posting feel-good trucking stories, testimonials from current drivers and behind-the-scenes looks at your company can help you build trust with future candidates.
Build a Strong Social Media Presence
Recruiting truck drivers is no easy task, but social media can help your company stand out among your competitors. It can also be a good source of employee referrals and customer feedback like Tenstreet.
One way to stand out on social media is by creating a short video that gives prospective drivers a glimpse of your fleet and company culture.
This content is more effective than a text-heavy job description since it will spark discussions and interest from your target audience. Especially with younger generations looking for jobs, creative content will help you stand out from the crowd and attract more qualified candidates.
Make Your Job Posts Mobile-Friendly
Your trucking company’s job posts must be accessible from any mobile device. This will help you reach a larger audience of potential candidates, particularly younger drivers who spend a lot of time on their phones.
Gen Z truckers have a higher expectation for mobile-optimized experiences, including DOT driver applications, than previous generations. You must recognize this trend, so optimize your company’s DOT application for mobile and ensure it’s fully mobile-friendly.
Offer a Referral Bonus
Referral bonuses are an excellent way to motivate employees to refer others to your company. They also demonstrate that your employees are essential to your company’s growth and that you value their work.
Employee referral bonus programs come in various forms, from cash to gift cards. Regardless of what you choose, make sure to communicate your program to your employees.
Create a Day in the Life Series
Often, the best way to get a prospective driver’s attention is by creating something relatable. A Day in the Life series is an excellent example of this.
This video takes place over 24 hours and showcases one person’s everyday life within a religious community.
The Day in the Life series is beneficial for people who are discerning a vocation and would like to learn more about religious life. It also allows religion to share its vocation story and advice with prospective people.
Run an Employee Referral Program
Running an employee referral program is one of the most effective ways to find new truck drivers for your fleet. It leverages your employees’ networks, and studies have shown that candidates referred by your employees stay longer at your company than those who don’t.
Make it easy for your employees to refer by creating a login page or form that lets them submit their referrals on their phones. This makes it easier for them to share the referral with their network.
Ask Your Current Drivers to Share Their Experience
It’s often a good idea to reach out to your current drivers and ask them for their help in recruiting new ones. They’ll likely offer a referral bonus or finder’s fee to someone interested in driving for your company.
Drivers can also provide valuable feedback about your company and what they liked and didn’t like about working there. Use this information during recruitment to make your business a better place for everyone.
Run a Driver Survey
A driver survey is a great way to gather feedback from current drivers and see what they think about your company. It also helps you better understand their needs and how to meet them.
You can ask drivers about their overall experience with your company, how well they are treated by dispatch and other areas of concern that you need to address. The more information you collect, the better prepared you will be to improve the recruiting process and increase driver retention.
Create a Video About Your Company
A company is a type of business that is legally separate from its owners. This structure gives the company several advantages, including limited personal liability and higher-level legal obligations.
Creating a video about your company is a great way to humanize your brand and increase engagement with your website. It can also be a powerful tool for driving sales.
Create a Company Website
A company is a business structure with a separate legal existence from its owners. Its status gives the company legal rights similar to a natural person.
Companies can incur debt and be sued, but their owners usually limit their liability.
A company website is crucial for recruiting drivers in today’s trucking industry. The site should be mobile-friendly and easy to navigate for potential applicants.
Run a Job Fair
A job fair is an event that puts employers and job seekers together. It can be in person or virtual, broad or industry-specific.
When attending a job fair, it is important to dress professionally. Men and women should wear slacks or pants and collared shirts.
Recruiters and other representatives of participating companies should also wear business attire. This will help make the job fair more professional and give you a better chance of connecting with prospective employers.